Tensions have risen to a peak for WeWork, a co-working/office space sharing company that just recently delayed its IPO. Its valuation has been cut from $47B to approximately $10B, its CEO Adam Neumann has stepped down (along with his wife who is a co-founder of the company), and to make matters worse, the company has since reported it will stop leasing new office space with property owners nationwide. Though seen as an effort to lower operating costs for WeWork, this decision might have lasting ripple effects on the nation’s real estate market. The real question, though, is how we got to this point. How does the fastest growing startup in history wake up one morning to see itself worth half of what it was the day before, not once, but twice? I posit this is because Neumann is an incredibly good salesman, and it took the rest of us too long to separate the fantasy of WeWork from reality. WeWork’s underlying business model is not that complex – initiate long-term lease agreements for...